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‘insiders’ - CFOs Gateway

Case Study

CFO’s Gateway across Asia’s leading NewTech Unicorn & High-Growth Start-ups

  • Industry
  • Co. Employee strength (global)
  • Level
  • Year of Execution
  • Research Type
    Target Mapping
  • Timeline
    10 Working days

Client information

A leading e-commerce company with a market share of close to 40%+ in the region with 7+ million shipments in a month and 70 million+ registered users. Incorporated in Singapore, the company initially focused on online book sales before expanding into other product categories such as consumer durables, electronics, fashion, home essentials, groceries, sports/fitness, baby care and lifestyle products. With e-commerce gradually revolutionizing the world of retail and garnering its momentum in the region at a rapid pace, steadily supplementing various new item categories in its collection; today it also operates several in-house brands in home appliances, electronics, accessories and large appliances. One of the principal USPs of this platform is its pricing and offering branded products at more economical prices.

“Company’s current CFO was on exit mode and being part of the core team of CEO and with multiple large Pvt. Equity & Corporate Investors’ stakeholders involved; it made the replacement hire even more critical. Co. needed to be fully assured on the right hire; hence a realistic prospective of top-notch Finance Talent availability in S.E. Asia region was a necessity."


Limited factual information on the existing availability of C-level finance Start-ups’ talent pool availability in South-East Asia region. The inputs from available data, search firms, consulting & industry reports were too generic & lacked the real-time insights.

The ultra-niche nature of potential CFO candidate search, i.e. only from Unicorns or high-growth Start-ups in the region, made the target head-hunting very tapered. The limited choice of candidates would have diluted the role pitch; if approached directly by the Co. or search partner.

Very limited direct access to precise & top performing CFO talent in the region across all key Startups’ domain i.e. Fintech, SAAS, Consumer & e-commerce, HealthTech., Logistic Tech., EduTech, Gaming & OTT.

85 %+
Key Startups Covered
95 %+
Primary Data Collection
99 %+
Data Completion
90 %+
Direct Contact Details

What Did We Do

‘insiders’ worked closely with the Co.’s regional Executive Search partner to ascertain the exact need. Established a dedicated in-house team to conceptualise and strategize an approach to identify target companies (valuation wise), domain, and map precise CFO talent & immediate team across S.E. Asia region.

For a realistic prospective of top-notch ready to move Talent availability in the S.E. Asia region; we empowered our mapping research with primary interest level validation through telephonic interaction with potential candidates. Our line of questioning was inclined toward career excellence, next move and aspirations for a realistic candidate assessment.

By leveraging our in-house dedicated Start-up brand, our research team built the right connect & credibility with potential candidates very quickly. Bridging trust of upmost confidentiality made CXOs comfortable to share even ESOPs details with our credible team.

95%+ of data provided from primary sources with verified contact details (email + mobile no.), team size (actual), immediate reportee, Salary (fixed + variable + esops) details with an avg. data accuracy of 92%+ [implemented end-to-end in 10 working days].

What Did We Achieve

  • Data Provided

    • 95+ CFOs and immediate reportees identified in 40+ Start-ups (Fintech, SAAS, Consumer & e-commerce, HealthTech., Logistic Tech., EduTech, Gaming & OTT) spread across 08 countries.
    • Company, Name, Designation, Team Size, Years of Experience, Current location, Team Size (actual), Educational background, Salary (fixed + variable + esops), Mobile No., email id and Career move preference.
    • 86+ Direct contact numbers, 95+ direct email ids, 90+ Salary details with an accuracy %: Candidate Mapping (97%), Mobile No. (92%), Email (99%), Team Count (96%) and Salary (85%).
  • Benefits To Customer

    • 'insiders' enabled the Search Partner & Company to give a realistic and primary insight of CFO talent availability (with warm list) through a comprehensive report & statistical summary; with direct access to the leadership candidates.
    • Enabled opening direct communication channels with the target candidates (readiness to talk/propensity to move) and empowered a realistic & fair benchmarking for a better understanding of a vital talent resource.
    • Double gain to client: Realistic insight to the team structure & pedigree of Finance team across Unicorns; plus cherry picked & arrived at top shortlists of Warm candidates with high confidentiality.
    • 'insiders' report and statistical summary helped to define a clear selection criteria; enabling the making of informed decisions over their leadership hire, thus significantly reducing their risk of wrong hires.